Lu Weibing takes the helm of the Xiaomi 14 Ultra as Lei Jun focuses on the automotive sector

February 3, 2024 0

Lu Weibing takes the helm of the Xiaomi 14 Ultra | Xiaomi personal adjustments

In a significant move, Xiaomi has officially declared a series of key adjustments within its management team, signaling a strategic shift towards strengthening its focus on the booming automotive sector. This announcement comes with notable changes in senior positions to align the company’s leadership with its evolving business priorities.

Lu Weibing, former group chairman and general manager of Redmi, is expected to take on the additional responsibility of overseeing the position of general manager of Xiaomi and the first responsibility is the launch of the Xiaomi 14 Ultra, a flagship mobile phone that is expected to make waves on the technology market. Simultaneously, Lei Jun, founder and CEO of Xiaomi, will shift his focus to the company’s booming automotive sector.

The pivotal move underscores Xiaomi’s commitment to expanding its presence in the automotive sector, reflecting the broader industry trend of technology companies increasingly venturing into the electric and autonomous vehicle landscape.

Wang Teng Thomas, taking on the role of general manager of the Redmi brand, adds another layer to Xiaomi’s strategic maneuvers. This move demonstrates a concerted effort to ensure a well-rounded and dynamic leadership team, particularly in the mobile device space.

New positions as below:
Wang Teng Thomas – Redmi
Lu Weibing-Xiaomi
Lei Jun – SUV Business

Lei Jun sought to reassure Xiaomi’s vast customer base that despite its focus on the automotive sector, the mobile sector remains its core focus. Lei Jun expressed his commitment to maintaining a strong presence in the mobile industry, promising continued investment and energy in this crucial business segment.

One of the highlights of the announcement was the revelation that the Xiaomi SU7 is currently undergoing large-scale road tests across the country. The imminent launch of the Xiaomi 14 Ultra is a testament to Xiaomi’s commitment to innovation and its ability to stay ahead in the highly competitive smartphone market.

As Xiaomi strategically repositions itself, these changes in direction indicate a bold step towards diversification and expansion into new frontiers. The simultaneous focus on mobile devices, particularly with the upcoming Xiaomi 14 Ultra, and accelerated developments in the automotive sector underline Xiaomi’s commitment to staying at the forefront of technological advancements.

Xiaomi users can expect exciting developments in the mobile and automotive sectors, strengthening the company’s position as a powerhouse in the technology industry. The ongoing chapters of Xiaomi’s journey promise innovation, dynamism and continued commitment to meeting the evolving needs of its diverse consumer base.

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